Most home service ads look the same. Yours doesn't have to.
I'm Ian — I build ad creative for plumbing, restoration, hardscape and specialty trades. Your photos, your logo, your colors, with a headline that names the actual job and one clear next step.
3 free concepts for your business, delivered in about a day.
Real trades. Real cities. Real offers.
Different businesses, different problems — the same structure underneath every one.
These are unsolicited concepts I created to show what's possible for each trade. The businesses shown are not clients and are not affiliated with Ad-Crafters. Your ads would be built entirely from your own brand, photos and offers.
Why this one works.
One plumber, one city, one problem. Every element here was a decision about this business — a paver company or a restoration crew gets a completely different ad out of the same thinking.
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The problem, in their words
"Noisy tank or weak hot water?" — not "premium plumbing solutions." People search for symptoms, so the ad names the symptom.
One promise, low commitment
An assessment, not a hard sell. The first ask is small enough that a homeowner who isn't ready to spend still raises their hand.
Proof they can check
License number, years in business, service area, guarantees — pulled off your own site. Specific beats "trusted and reliable" every time.
Your brand, not mine
Your logo, your colors, your photos of your actual work. Someone who's driven past your van should recognize the ad instantly.
How your ads get made
The same care every time — never the same ad twice.
Logo, colors, fonts, services, guarantees and license numbers pulled from your own site — so it looks like your company, not a template.
Your city and the actual problem, in plain words. One promise, one next step — no "quality you can trust," no stock-photo filler.
Feed, square and story sizes with badges and logo already placed. Hand them to whoever runs your ads and go.
Your first concepts. Free.
Send me your website. In about 24 hours you get three ad concepts built for your business — nothing to install, nothing to sign.
Every concept, in all three placements
1:1 Square
4:5 Feed
9:16 Story
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3 ad concepts built for your businessYour logo, colors, photos and services — with headlines naming your city and the jobs you actually want. Three different angles, not three versions of the same ad.
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Every concept in all three sizesFeed 4:5, square 1:1 and story 9:16 — each one composed for its crop, not stretched to fit.
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The ad copy written for youPrimary text, headline and call-to-action for every concept — formatted to paste straight into Meta Ads Manager.
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A PDF presentation of the full setOne clean document you can forward to a partner, a manager, or whoever runs your ads.
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Yours to keep either wayRun them, sit on them, or hand them to your current agency. No strings on any of it.
I'm building this portfolio. If you like what I send, all I ask is permission to show it here — your name on real work helps me, the concepts help you. If you'd rather I didn't, that's fine too; you still keep everything.
Straight answers
What does it cost?
The first three concepts are free — no card, no trial. If you want more after that, we'll talk about what makes sense for your volume. Plenty of people take the free set and that's the end of it, and that's genuinely fine.
What do you need from me?
Your website. That's the whole requirement. I pull your logo, colors, services, service area and proof points from it. If you have job photos you're proud of, send those too — but they're optional.
How long does it take?
About a day. You'll get an email with the image files, the ad copy for each concept, and a PDF of the whole set. No meeting required to receive it.
I already have someone running my ads.
Good — hand them the files. The concepts are yours to use however you want, including giving them to your current agency or marketing person. Nothing here asks you to switch anything.
Which trades do you work with?
Plumbing, restoration, hardscape and pavers, mobile welding and fabrication, roofing, HVAC, fencing, pools and spas — home service businesses generally. If people call you to fix or build something at their property, the approach works.
Do I have to let you show my ads?
No. I'd like to, and I'll ask once after you've seen them — but it isn't a condition of anything. Say no and you still keep every file, same as everyone else.
Send me your website. I'll send back an ad built for your business.
Your branding, your services, your city — so you can see exactly what it would look like before you decide anything.
No cost. No commitment.
Get in touch
Send your website or just tell me the trade and city. I'll build a concept and show you what your ads could look like.
Free to see. No commitment. Usually back within a day.
Email Me
ian@ad-crafters.com
Send a link or ask a question
callCall Me Directly
818 369 3067
Straight to me, not a call center
I usually respond within a few hours.